It was a bumpy start as I was hospitalized on the day which we’re required to pair up in groups in class. I wasn’t very close with anyone in class and had no idea of everyone’s strengths and personalities, so I did hesitated as Gary invited me to join their group of three. Right after I said “Yes”, Jazmine invited me to join if I wanted to (haha)! As a Virgo, the idea of working with two other Virgos seems a bit masochistic, so I stick with my call to stay in the group.
The process was indeed interesting as we discussed potential digital issues and explored the strengths and interests of each other. Somehow we showed interest in how people would fall for romance scams for such large amount of money, mostly meeting their online lovers on dating apps or social media platforms.
Power of Ten
With my previous experience in social campaign on cyberbullying, I initiated the research and proposed the idea of setting up a quiz, as the first step of the Power of Ten to draw target user's interest via an interactive 2-way communication.
I took reference of my previous client's quiz and shared my idealized format and layout with my groupmates. Act as an entry point of our website, the quiz aims to identify the user's tendency in fall for the most common types of romance scams.
Gary volunteered to work on the structure and flow of the quiz on the website (form) while I continued my research (content) to find out and categorized into four most types of scamming tricks, and analyzed the main personalities of victims, by taking reference of what the psychologists, detectives, dating experts said during media interviews.
Gary and I discussed different ways to visualized this idea. It's quite challenging to design the route of the questions flow and come up with conclusion. Can we do a simpler rating system of how smart/dumb a person is in online dating? Shall I just draft Yes/No questions, or fewer questions but each with more options (each represent certain type of victim)?
After trial and error, we finally come up with a total of nine questions to test how 1/ generous, 2/ soft-hearted, 3/lonely and 4/ horny our user is, which I drafted the bilingual questions and answers, analysis of four personalities and the descriptions of scams they're likely to fall for.
It's more time consuming than we've expected as we wish to make sure the quiz is credible base on research while fine-tuning the UX to interact with users. Glad our efforts paid off.
Next, I'll share how we've come up with the narrative of the issue on online dating/dating apps. Stay tuned!
Comentarios